Why MSL?

Insight into a Wide Range of Industries

Having worked with a variety of companies, both local and international, spanning
a wide range of vertical markets, we have developed insight that is unique. Exposure
to the marketing issues of companies, large and small, has enabled us to develop an
understanding of how to approach problems faced in our Caribbean market, and
find research solutions to address a wide variety of marketing problems.

Depth of Experience. Unique Insight.

We understand the language, the culture, and the idiosyncrasies of the Caribbean market and we are able to respond to our clients with a first world approach. Rather than use a Cookie-Cutter Approach, we recognize that each market is unique. We consider the client’s research objectives, the culture of our markets, and our market research training in order to tailor our methodologies to maximize the research outcomes in a creative yet practical way. To help our clients seize the opportunities that can be presented through marketing research, we hunt for insights, and integrate our experience, with the information gathered, to create specific actionable recommendations. Our conclusions from any research assignment will clearly outline the next steps for the client in terms of resolving issues or improving performance.

Coverage of Major Markets in Caribbean

We pride ourselves as an invaluable resource to our international clients, since our
affiliations across the Caribbean enable us to carry out multi-national projects,
whether on-the-ground through our trusted partnerships or through our mini-call
centre. We facilitate our clients by providing a single, regional point of contact and
standard methodologies to allow for a true comparison of results. Our key markets
are Jamaica, Trinidad and Barbados. We also work in smaller markets including
Anguilla, The Bahamas, Bonaire, Cayman, Curacao, St Lucia, Aruba, British Virgin
Islands, Grenada, Turks & Caicos, Dominica, Montserrat and St. Vincent.

Rigorous Quality Controls

We’re passionate about the research business and have a strong
commitment to quality at every stage of the research process,
adopting thorough staff recruitment and training methods, a high
level of supervision in field, quality controls in place for fieldwork,
coding and data entry, 360degree Performance Evaluations &
Bonus schemes for field staff, and tailored & rigorous screening
techniques for Qualitative Research participants.

Innovative Techniques & Use of Technology

We are continuously looking for ways to use technology to help achieve our client’s objectives and ensure the smooth operation of our business. We upgrade both software and
hardware periodically to ensure we keep up with technology trends for processing, analysis and presentation of research findings. We also use technology to add quality controls
in field, to project-manage, and to improve the accuracy and timeliness of research findings uncovered.

A Focus on Training

To ensure that our team members are giving the best input into
every project, we place a great emphasis on training to keep
ideas fresh, to keep our standards high, and to ensure our
results are cutting edge. We are members of the American
Marketing Association (AMA) and the Marketing Research
Association (MRA). We attend courses, seminars and workshops
with the AMA, MRA and The Burke Institute, and subscribe to
several market research publications to keep up to date with
industry trends.

Reliable & Timely Results

We always try to under-promise and over-deliver. We believe that
in this age of technology, the ability to satisfy quick turnaround
times for information requests is attainable, so that our clients
can respond quickly to their marketing issues. However, attention
to detail in the research design, execution and analysis are
never sacrificed.