Having worked with a variety of companies, both local and international, spanning a wide range of vertical markets, we have developed insight that is unique. Exposure to the marketing issues of companies, large and small, has enabled us to develop an understanding of how to approach problems faced in our Caribbean market, and find research solutions to address a wide variety of marketing problems.
Depth of Experience. Unique Insight.
We understand the language, the culture, and the idiosyncrasies of the Caribbean market and we are
able to respond to our clients with a first world approach. Rather than use a Cookie-Cutter Approach,
we recognize that each market is unique.
We consider the client’s research objectives, the culture of our markets, and our market research
training in order to tailor our methodologies to maximize the research outcomes in a creative yet
practical way. To help our clients seize the opportunities that can be presented through marketing
research, we hunt for insights, and integrate our experience, with the information gathered, to create
specific actionable recommendations. Our conclusions from any research assignment will clearly
outline the next steps for the client in terms of resolving issues or improving performance.
Coverage of Major Markets in Caribbean
We pride ourselves as an invaluable resource to our international clients, since our affiliations across the Caribbean enable us to carry out multi-national projects, whether on-the-ground through our trusted partnerships or through our mini-call centre. We facilitate our clients by providing a single, regional point of contact and standard methodologies to allow for a true comparison of results. Our key markets are Jamaica, Trinidad and Barbados. We also work in smaller markets including Anguilla, The Bahamas, Bonaire, Cayman, Curacao, St Lucia, Aruba, British Virgin Islands, Grenada, Turks & Caicos, Dominica, Montserrat and St. Vincent.
Rigorous Quality Controls
We’re passionate about the research business and have a strong commitment to quality at every stage of the research process, adopting thorough staff recruitment and training methods, a high level of supervision in field, quality controls in place for fieldwork, coding and data entry, 360degree Performance Evaluations & Bonus schemes for field staff, and tailored & rigorous screening techniques for Qualitative Research participants.
Innovative Techniques & Use of Technology
We are continuously looking for ways to use technology to help achieve our client’s objectives and ensure the smooth operation of our business. We upgrade both software and hardware periodically to ensure we keep up with technology trends for processing, analysis and presentation of research findings. We also use technology to add quality controls in field, to project-manage, and to improve the accuracy and timeliness of research findings uncovered.
A Focus on Training
To ensure that our team members are giving the best input into every project, we place a great emphasis on training to keep ideas fresh, to keep our standards high, and to ensure our results are cutting edge. We are members of the American Marketing Association (AMA) and the Marketing Research Association (MRA). We attend courses, seminars and workshops with the AMA, MRA and The Burke Institute, and subscribe to several market research publications to keep up to date with industry trends.
Reliable & Timely Results
We always try to under-promise and over-deliver. We believe that in this age of technology, the ability to satisfy quick turnaround times for information requests is attainable, so that our clients can respond quickly to their marketing issues. However, attention to detail in the research design, execution and analysis are never sacrificed.