Share A Coke: How The Groundbreaking Campaign Got Its Start ‘Down Under’

Source: Coca-Cola


Read about how Coke brand managers in Australia used consumer insight to figure out what they needed to do to re-energise the brand, and how they used research to then involve the consumer in tweaking the campaign once the initial launch was deemed a success. ….Australian young people loved that the brand was big and iconic, but didn’t feel the brand spoke to was getting “too big for its boots”. Marketing Management decided they needed a disruptive idea to capture the country’s attention, and Project Connect, as it was known internally, was born. The “Share a Coke” campaign which invites people to express themselves through a bottle of Coke has had huge success around the world, and is a great example of how deep diving into the way people feel about your brand can generate ideas that can make a huge impact. This ingenious campaign has now reached Jamaica, with labels such as “Fambily”, “Sistren”, and “Bredda” to appeal to our local market.

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How David Can Beat Goliath With Data

Source: NPD Group


Small-medium companies often believe that market research isn’t feasible for them in their small corner of the market and that it’s best left to the major multinationals. The potentially expensive cost of market research is also a deterrent to would be smaller companies.

Here’s a look at how one small company leveraging market research in their sector went toe-to-toe with the big guys.


Stop Designing for Millennials

Source: Harvard Business Review

It seems like every company is trying to tap into the Millennial market. And for good reason: this year, Pew is predicting they will overtake the Baby Boomers in number, with around 75 million people in the U.S. under 34. And they are reaching an age of independent consumption, starting to have children, and becoming a presence in the workforce.

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The Trump Effect

Our daily dose of Trump news warranted some investigation on how Jamaicans really feel about Trump, and how it might affect us here and in the US diaspora.

New Media vs Traditional Media

The findings from our Consumer Pulse survey revealed that in spite of the growth of New Media and the prevalence of Social Media in our lives, Advertising through Traditional Media still reigns supreme in terms of impact and effectiveness.

Rio 2016

The Summer of 2016 was the summer of the Rio Olympics. We used Consumer Pulse to understand just how wrapped up in the Olympics we Jamaicans really were, how we followed it, and what sports we followed.

LGBT Perceptions – Jamaica

In the past, Jamaica has been labelled as the most homophobic country in the world. Our data suggests otherwise given that the majority of Jamaicans now state that they feel comfortable around LGBT’s. We note however, that in spite of the perceptions that people are becoming more tolerant, very few believe that the laws about same sex relations should change.

Health & Wellness in JAMAICA 2015

Consumer Pulse can provide a wealth of information about the market. Review our most recent infographic to see what we found out about Jamaican’s Health And Wellness in 2015.  

Contact us today to include your questions in the next wave of Consumer Pulse – the deadline for inclusion is February 9th! Marketing Strategy Ltd. 15 Herb McKenley Drive Kingston 6, JAMAICA tel: 876.978.3236, 876.618.3236 email: