Sep 7, 2015 | Other Perspectives
Source: Coca-Cola Read about how Coke brand managers in Australia used consumer insight to figure out what they needed to do to re-energise the brand, and how they used research to then involve the consumer in tweaking the campaign once the initial launch was deemed a...
Jun 30, 2015 | Other Perspectives
Source: NPD Group Small-medium companies often believe that market research isn’t feasible for them in their small corner of the market and that it’s best left to the major multinationals. The potentially expensive cost of market research is also a deterrent to...
Jun 23, 2015 | Other Perspectives
Source: Harvard Business Review It seems like every company is trying to tap into the Millennial market. And for good reason: this year, Pew is predicting they will overtake the Baby Boomers in number, with around 75 million people in the U.S. under 34. And they are...
