Marketing Strategy was established 10 years ago to satisfy the information needs of those making strategic marketing decisions in the Caribbean. We strive to be "the voice of the customer" in providing the best possible direction for our clients.

Using Quantitative (household, intercept or business-place interviews) and Qualitative (focus groups, in-depth interviews or ethnographic studies) research methods we perform customised research to suit every client’s information need.

We are an invaluable resource for our international clients, since our linkages across the Caribbean enable us to carry out multi-national projects using similar methodologies for comparable analysis of results across the region. Besides providing easy access to our clients, our strategic location also facilitates coordination of multi-national research projects across the region.

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