Marketing Strategy was established 10 years ago to satisfy
the information needs of those making strategic marketing
decisions in the Caribbean. We strive to be "the voice
of the customer" in providing the best possible direction
for our clients.
Using Quantitative (household, intercept or business-place
interviews) and Qualitative (focus groups, in-depth interviews
or ethnographic studies) research methods we perform
customised research to suit every client’s information
need.
We are an invaluable resource for our international clients,
since our linkages across the Caribbean enable us to carry
out multi-national projects using similar methodologies for
comparable analysis of results across the region. Besides
providing easy access to our clients, our strategic location
also facilitates coordination of multi-national research
projects across the region.
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